Lance Rock : CD and Tour Publicity

Specializing in CD Launches/Gigs/Tours, and CD Releases and working with musicians in promotion & publicity since 2001, Melbourne-based Lance Rock Publicity cater for all types of bands, genres and budgets.

Lance Rock Publicity also offers a Consultancy Service & Business Strategy Package. In essence, this entails meeting with a client for one hour, and then writing a business plan tailor-made for their specific needs to help mould and build upon their experience as a band based on their future aspirations. Topics are numerous and varied, and cover all aspects including : Marketing, Touring, Band Management, Band Financials, Booking Gigs, Applying for Festivals, Overseas Touring, Grant Applications, etc etc. The Business Plan is lengthy (approx. 8 - 10 pages long) and a 'To Do List' is included at the end of the document based on recommendations/tips/strategies for the artist for the next 3 months, 6 months, 12 months and beyond. A flat rate of $550 (including GST) applies.

With 12 years experience in music including 3RRRFM, Shock Records, Channel 31 Melbourne, & Aztec Music, I'm a passionate publicist who won’t rest until I achieve top-shelf results for my clients. Music, coffee and watching bands are my life-lines.

Aside from my music publicity work, I've also been part of the Meredith Music Festival & Golden Plains Festival team for the past 10 years in various roles including Co-Publicist, Volunteers Manager, Ticket Manager and Artist Production Manager. I also worked at Laneway Festival 2009 as Artist Production Manager.

The name Lance Rock comes from a character in Russ Meyer film Beyond The Valley Of The Dolls (my fave film).

Feel free to contact me for rates and further information. I'd love to hear from you.

Lou Ridsdale, September 2010